Peter Zandan

 
Overview

Peter Zandan spent forty years advising technology companies on data and human behavior, helping them understand what people want, what they'll do next, and how to reach them. He took a data company public. He advised Fortune 500 executives. He built his career on prediction.

Then he realized he'd helped build a world where choice itself was quietly disappearing. And the same systems were coming for him.

The Battle for Your Mind is his reckoning: part confession from someone who benefited from these systems and stayed quiet longer than he should have, part field guide for anyone who senses that something essential is slipping away.

Zandan introduces Mental Fitness, the practiced ability to notice when your attention and decisions are being shaped, and to choose on purpose instead of drifting.

The machines are learning. The question is whether you'll teach them something worth knowing, or let them teach you who to be.

 

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Praise

"Peter Zandan has written an important guide for the urgent work of navigating AI without losing yourself."
—Martin Heinrich, U.S. Senator, Co-founder of Senate AI Caucus, Named by TIME Magazine as one of the 100 Most Influential People in AI

"If you've ever felt like your social feeds know you too well, or wondered whether your choices are really yours... this book will help. I found myself recognizing my own habits in these pages. My hope is that you finish Peter's book not anxious, but clearer, and a little more stubborn about staying yourself in a world that keeps trying to predict you."
—From the Foreword by David W. May, Chief Communications Officer, National Academies of Sciences, Engineering, and Medicine